Life is Good. Just ask Bert Jacobs.

Bert Jacobs, Co-founder of "Life is Good", Charles, Jake, and Rocket the dog at the ASAE conference

At ASAE’s Springtime in the Park I had the pleasure of witnessing Bert Jacobs, co-founder of Life is Good, give the Keynote speech.  Bert told the amazing Life is Good story.  Besides the business side of things he revealed his deep commitment for helping kids overcome life-threatening challenges through his program Life is Good Playmakers.  Take a look at the program –

So how was the presentation?  Awesome!  It was a perfect example of someone at full comfort on stage and with his story.  Few CEOs could give a credible keynote in jeans and a t-shirt.  Being a passionate Ultimate Frisbee devotee, Bert kept the audience wide awake by tossing out Frisbees from stage every now and then.

After the presentation I asked Bert about the challenge of speaking to a large audience in a big hall.  He said that it used to bother him, but he learned the technique of selecting 5 specific people in different parts of the room and telling his story directly to them.  No matter the size of the audience, especially when it is very large and everyone can’t be seen, he engages with those 5 people and talks to them.

As for those tossed out Frisbees, sadly the association execs couldn’t catch a single one.  However, I’m sure that everyone in the room caught Bert’s enthusiasm for helping kids while having fun.  Life is good.  Pass it on.

Charles Greene III Presentation Magician


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About Charles Greene III

Charles Greene III is a true Presentation Magician. Working with Fortune 500 companies, he’s a magical spokesperson who delivers product and marketing messages at conferences around the globe. Through his company Corporate Shuffle, Charles has presented at meetings in Bermuda, China, Egypt, France, Mexico, Monaco, Sweden, and, of course, the United States. His clients span a variety of industries and include 3M, Alcon, Coca-Cola, Clorox, Frito-Lay, Johnson & Johnson, Panasonic, and Wells Fargo. Charles’ public speaking and presentation workshops are engaging, educational, and empowering. With more than 25 years of experience as an international corporate spokesperson, Charles leads by example. He captivates attention as he delivers critical presentation skills. His workshops cover the core skills of public speaking as well as presentation techniques learned from decades of corporate presenting. Charles is a guest columnist for Presentation Magazine. He’s been featured in Discover, The Washington Post, The Wall Street Journal, and The Robb Report. When not for revealing the secrets of better public speaking, Charles spends time collecting vintage magic posters, stone lithographs of magicians from 1890 – 1930. To see some of his collection, visit He can also make a mean gumbo. Charles was born in Hackensack, NJ. He currently lives in the historic Columbia Heights neighborhood of Washington, DC.
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